creative producer based in nyc.

I was born in Egypt, raised in Miami, and now call NYC home — a journey that’s shaped how I listen, lead, and build. I studied digital media and sociology, interned across continents, and built a career at the intersection of branding, strategy, and creative operations.

I started in product marketing, where I learned how to research, write, and build for people — and over time, I found myself obsessed with the systems behind the story. How do teams collaborate better? What does scalable creativity look like? How can we de-risk creative work in complex environments?

I now work at the heart of brand and creative operations, helping teams move with clarity, alignment, and momentum. Beyond the laptop, I’m a singer, photographer, traveler, and organizer passionate about community-led experiences that nurture joy and meaning.