Key Projects

I developed and managed cross-platform content calendars, leading the creation of product videos, brochures, and social media campaigns. Each piece was designed to drive awareness and conversions across our wellness product lines. My work brought consistency to the brand voice and a measurable lift in engagement.

I coordinated influencer campaigns and photo shoots that drove engagement and built audience trust. From event planning to UGC capture, I ensured content felt personal and persuasive. This approach fueled targeted growth and increased online product interest on key channels such as YouTube and Instagram.

I grew our CRM list to 30K+ and drove sales through segmented email campaigns and A/B-tested content. I also optimized data integration from Shopify and streamlined our customer journeys. My work helped boost conversions and reduce churn across seasonal product cycles.

I managed the e-commerce site — overseeing everything from homepage banners, blog articles, and promotions to SEO copy for product SKUs. I also managed affiliate and coupon programs and ensured visual consistency across product listings. This resulted in improved user experience and better merchandising outcomes.