Key Projects

In partnership with executive leadership, I supported a brand refresh by co-writing creative briefs and aligning cross-functional stakeholders. I helped ensure the new visual identity served our B2B audience while reflecting the energy of Miami’s innovation ecosystem.

I collaborated with a development vendor to launch the 'Startup + Investor Platform' within our event app. I helped define the product vision and roadmap, resulting in 594 pre-event meetings between founders and investors. It brought structure and utility to one of our most high-value experiences on-site.

I redesigned eMerge’s site structure based on analytics insights and keyword research. Using WordPress and SEO tools, I helped improve organic visibility and user navigation for high-traffic pages. The updated structure made the site easier to search, navigate, and convert across core user groups.

For eMerge’s flagship tech conference, I coordinated digital campaigns across sales, ops, and creative teams to drive attendance from 40+ countries. My work contributed to attracting 16,000+ attendees and positioning the event as LATAM’s premier tech gathering. It sharpened my skills in cross-functional planning under pressure and global brand execution.